Although many people think that marketing funnel and sales funnel are one term, in this article we want to explain that you are dealing with two somewhat different terms. The funnel promotes the marketing of a product or service and encourages leads to buy. While the sales funnel deals with the leads obtained from the marketing funnel and encourages them to buy. In this article, we will get acquainted with the marketing funnel and the steps of the sales funnel.
What is a sales funnel?
The sales funnel is the journey of potential customers to the purchase of products and services. This funnel has certain steps. These steps vary depending on the company’s sales model. The sales funnel has an end and a beginning. At each stage of the sales funnel, your best customers are taken to the next stage.
Those who do not want to be your customer leave the funnel. The sales funnel is directly related to the customer journey stages and has a top, middle, and end-stage.
Many business owners have difficulty getting the customer into the sales funnel and leading them to the final stage. In fact, they can not persuade the customer to buy after a lot of effort and various campaigns. This will happen less if you can manage the sales funnel properly.
Why is a sales funnel important?
The sales funnel helps you understand potential customers. What does the customer think? چیست What is a customer shopping trip? The sales funnel answers these questions. By answering these questions, you can make the right marketing decisions, give the most relevant message to the customer, and finally turn the leads into real customers. The sales funnel helps you to influence the customer and attract more customers.
Sales funnel and marketing funnel; Differences and similarities
The sales funnel and the marketing funnel both help to visualize the customer journey. Both seek to increase sales through brand identification or product identification. In each of these funnels, there are processes, strategies, and tactics for optimizing each step.
The sales funnel starts at the bottom of the marketing funnel. In fact, the marketing funnel attracts customers to your brand and leads them from the first point of interaction with you to more curiosity about your product and service. The marketing funnel also helps generate leads. When a customer becomes aware of your brand, he or she exits the marketing funnel and enters the sales funnel.
What are the steps of a sales funnel?
The sales funnel starts from the moment the customer sees a picture or video about your product or service. A friend or acquaintance may talk to you about your product or service. The last step of the sales funnel is the customer’s decision to buy. Each customer’s journey is different in the sales funnel; But in the end, the customer evaluates your product based on their level of interest. Customers want to know if your product or service can solve their problems. In general, the sales funnel consists of four stages.